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HBO Max

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HBO Max

250px-HBO Max Logo.svg

Type of site

OTT video streaming platform

Headquarters

New York City, New York, U.S.

Area served

United States

Owner

Warner Bros. Discovery

Key people

Casey Bloys (Chief Content Officer)

Andy Forssell (head of business operations)

Parent

Warner Bros. Discovery Direct (Warner Bros. Discovery)

URL

hbomax.com

Users

12.6 million (as of December 1, 2020)

Launched

May 27, 2020

Defunct

May 23, 2023

HBO Max was an American subscription video on demand streaming service from AT&T's WarnerMedia (currently Warner Bros. Discovery). The service launched on May 27, 2020.

HBO Max is based on AT&T’s WarnerMedia's HBO premium television service and includes all of its programming, plus a range of additional original programming and library content from all parts of WarnerMedia, as well as third-party content providers from which WarnerMedia bought streaming rights.

According to AT&T, HBO Max had 12.6 million activated subscribers as of early December 2020. As of September 30, the service had a nominal total of 28.7 million paying subscribers, including HBO pay television customers whose subscriptions make them eligible for free access to HBO Max, but who have not yet activated.

History[]

On October 10, 2018, WarnerMedia announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands. The original plan for the service called for three tiers with a late 2019 launch. Randall L. Stephenson, chairman, and CEO of WarnerMedia's parent, AT&T indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. A beta was expected in the fourth quarter of 2019 and a full launch in the first quarter of 2020.

Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros. to take over the streaming service as Brad Bentley, executive vice president and general manager of the for direct-to-consumer development exited the post after six months. Andy Forssell transferred from being a chief operating officer of Otter to replace Bentley as executive vice president and general manager while still reporting to Otter CEO Tony Goncalves, who would lead development.

On July 9, 2019, WarnerMedia announced that the service would be known as HBO Max, and would launch in spring 2020, while Reese Witherspoon's Hello Sunshine and Greg Berlanti were signed to production deals for the service. (The "Max" moniker is shared with HBO's sister linear pay-TV service Cinemax, which has alternately identified by its suffix name since the mid-1980s and used it prominently in its branding from 2008 to 2011.) On October 29, 2019, it was announced that HBO Max would officially launch in May 2020.

On January 8, 2020, AT&T announced that Audience, a channel exclusive to subscribers of AT&T-owned TV providers such as DirecTV with some original programming, would end operations in its current format later that spring, and will transition to a barker channel for HBO Max. Warner Bros. and HBO Max announced the Warner Max film label on February 5, 2020, which would produce eight to ten mid-budget movies per year for the streaming service starting in 2020. On April 20, 2020, WarnerMedia announced HBO Max's launch date as May 27.

On September 2022, when David Zaslav became president of Warner Bros. Discovery, proved to be very hostile towards HBO Max and removed content from the streaming platform for cost-cutting measures to reduce the company's debt (mostly gotten from the WarnerMedia era) which received controversy, criticism, and angry backlash from fans and creators alike.

On Spring 2023, HBO Max and Discovery+ merge together. On April 13, the name of the streaming service is titled Max and premiered on May 23.[1]

Management[]

Kevin Reilly, president of WarnerMedia Entertainment Networks which includes most of the company's ad-supported entertainment channels such as TBS, TNT, and TruTV, also serves as a chief content officer of HBO Max with responsibility for HBO Max-exclusive original programming and library content. Andy Forssell is the service's executive vice president and general manager while still reporting to Otter Media CEO Tony Goncalves, who leads development.

Casey Bloys, programming president of HBO, continues oversight of the core HBO service including newly-commissioned programming but has limited involvement in Max Originals programming.

Content[]

Non-properties[]

  • Studio Ghibli
  • Sesame Workshop
  • BBC
  • Comedy Central
  • The Criterion Collection
  • ITV
  • Sky Plc.
  • Channel 4
  • Litton Entertainment
  • 41 Entertainment
  • PBS Kids

Distribution[]

United States[]

The majority of current subscribers to either the HBO pay-TV service or HBO Now at the time of launch will receive access to HBO Max for no extra charge, with all three services generally sharing the same price point of $14.99 per month. However, this transition is contingent on the customer's current provider or biller having signed a new distribution agreement for HBO Max with WarnerMedia.

HBO Max does not support 4K, HDR, or Dolby Atmos, but are planned as "part of the HBO Max product roadmap". There is also no support for audio descriptions for those with visual impairments.

HBO Max introduced an ad-supported tier on June 2021.

International[]

Localized versions of HBO Max are launched on June 2021 in Latin America and the parts of Europe where HBO already directly operates premium TV or streaming services. In the interim, at least some HBO Max original programs will be available on HBO's existing international platforms, also including HBO Asia.

In other countries, WarnerMedia says it plans to continue working with HBO's existing licensing partners for the time being. Shortly after announcing HBO Max, WarnerMedia renewed its agreements with several existing international partners for HBO main-channel programming, including European satellite TV provider Sky (now owned by rival Comcast) in the United Kingdom, Germany, Austria, the Republic of Ireland and Italy (operator of Sky Atlantic); Bell Media in Canada (which operates HBO Canada and local streaming service Crave); and Foxtel in Australia (operator of Fox Showcase and Binge); these renewals mean that HBO Max will not launch separately in these countries for the foreseeable future. Some of these extensions added rights to HBO Max original programs produced by sister company Warner Bros. or provisions for future HBO Max co-productions, but they do not automatically include rights to HBO Max series produced by third-party studios, or library streaming rights for other programs to be carried by HBO Max such as Friends.

In France, where HBO original programming is available on OCS, Stéphane Richard, CEO of Orange, reveled in February 2020 that there will be discussions with WarnerMedia following the end of the agreements with HBO in 2022.

Other international services that carry HBO original programming such as Disney+, Hotstar (India), OCS (France), and Sky New Zealand have not yet made any announcements regarding carriage of Max Originals programs.

Max Originals[]

Content that also aired on Cartoon Network[]

Content that moved to HBO Max[]

Existing Cartoon Network content[]

Available content[]

Available in Latin America[]

Available movies/specials[]

Shows not released on the service at all:[]

Missing episodes[]

  • Dexter's Laboratory (Available in Latin America)
    • Ego Trip (TV movie)
  • Foster's Home for Imaginary Friends (Available in Latin America)
    • Race for Your Life Mac & Bloo (Bloo's Ending Version)
  • The Powerpuff Girls (1998 series)
    • See Me, Feel Me, Gnomey
  • Johnny Bravo (Available in Latin America)
    • A Johnny Bravo Christmas
    • It's Valentine's Day, Johnny Bravo!
  • Ed, Edd n Eddy
    • Ed, Edd n Eddy's Jingle Jingle Jangle
    • Ed, Edd n Eddy's Boo Haw Haw
    • Ed, Edd n Eddy's Hanky Panky Hullabaloo
    • Ed, Edd n Eddy's Big Picture Show (TV movie)
  • Codename: Kids Next Door
    • The Grim Adventures of the KND
    • Operation I.N.T.E.R.V.I.E.W.S.
  • The Grim Adventures of Billy and Mandy
    • Billy and Mandy Save Christmas (available in Latin America, not available in the US due to music licensing issues)
    • Billy and Mandy's Big Boogey Adventure (TV movie) (available in Latin America, not available in the US due to music licensing issues)
    • Underfist: Halloween Bash (TV movie) (available in Latin America) (removed)
  • The Life and Times of Juniper Lee (Available in Latin America)
    • June's Egg-cellent Adventure: Juniper Lee Meets the Easter Bunny

Appearances in other media[]

A parody of HBO Max, known as BHO Más, was featured in the Villainous episode, The VVV.

Trivia[]

  • The Foster's Home pilot (House of Bloo's) is given its own page separate from the main series in Latin America.
    • Most Billy and Mandy Season 6 episodes were in their 4:3 format, opposed to their original 16:9 format.
      • Walking Nightmare, Beware the Undertoad, Wrath of the Spider Queen (part 1), and Billy and Mandy Moon the Moon were the only episodes available in widescreen.
  • Episodes of Dexter's Laboratory, The Marvelous Misadventures of Flapjack, and The Grim Adventures of Billy and Mandy were listed out of order on the service.
  • Chowder and The Amazing World of Gumball (Season 1) both have interpolated smoothing effects over their masters.
  • Camp Lazlo, Squirrel Boy, and Sym-Bionic Titan were all in 4:3 format in Latin America, opposed to being in 16:9.
  • HBO Max would have launched in different territories at these times:
    • In France and Belgium, 2024
    • In the United Kingdom, Germany and Italy, 2025
    • In Canada, 2024 or 2025
    • In Australia, 2025.
    • In Japan, Türkiye and China, 2026.

Gallery[]

This gallery contains the covers of shows that are on HBO Max.

Horizontal position[]

  1. ↑ https://www.hollywoodreporter.com/business/digital/hbo-max-renamed-max-streaming-warner-bros-discovery-1235371531/
  2. ↑ https://play.hbomax.com/page/urn:hbo:page:GYktwrQ4xlLYSwwEAAAAG:type:series
  3. ↑ https://play.hbomax.com/page/urn:hbo:page:GYgMoLgyg_LEaBwEAAABB:type:series
  4. ↑ https://play.hbomax.com/page/urn:hbo:page:GYiYXtQAeXsJKwwEAAAFY:type:series
  5. ↑ https://play.hbomax.com/page/urn:hbo:page:GYiyogA0MZ0yXXwEAAAAD:type:series
  6. ↑ https://play.hbomax.com/page/urn:hbo:feature:GYFzlMgPkc4K8kwEAAAL-:type:movie
  7. ↑ https://play.hbomax.com/page/urn:hbo:page:GYkMlhg58Na_CwwEAAAAN:type:series
  8. ↑ https://play.hbomax.com/page/urn:hbo:page:GYdUFbw2uAgy4JgEAAAAD:type:series
  9. ↑ https://play.hbomax.com/page/urn:hbo:page:GYbgD1QtfJYajwwEAAAGx:type:series
  10. ↑ https://play.hbomax.com/page/urn:hbo:page:GYgkCOAuViKaKwwEAAABA:type:series
  11. ↑ https://play.hbomax.com/page/urn:hbo:page:GYJWahQMHrGDDwgEAAAAh:type:feature
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