Vishnu Athreya

Vishnu Athreya is the head of Programming for Cartoon Network and Boomerang. Athreya is responsible for positioning and programming content for Cartoon Network, Boomerang and branded non-linear program platforms, as well as creative oversight on Boomerang. Athreya reports directly to Rob Sorcher, chief content officer for Cartoon Network based at Cartoon Network Studios in Burbank.

Athreya joined the Cartoon Network U.S. team after his stint as executive director of programming, acquisitions and development for Turner Broadcasting’s kids channels in AsiaPacific: Cartoon Network, Toonami, POGO, Boomerang and Cartoonito.

Cartoon Network U.S. programming
Athreya has been considered a big reason for the rise of Teen Titans Go!. Greenlit in 2013, it was during Athreya's tenure as head of programming that the show saw its popularity rise. Now in its 7th season of production, Teen Titans Go! has been a key component of Cartoon Network's success with kids across the globe, being the No. 1 show in almost all countries Cartoon Network broadcasts. While the programming of the show has increased Cartoon Network's overall viewership, he has been criticized by the internet for excessive repeated airings of ''Teen Titans Go!  and The Amazing World of Gumball''.